To establish a citizen copyright protecting every person's face, body and voice from unauthorized use by AI

Public petition n°3872

Petitioner: Sana Hadzic

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Purpose of the petition

Generative artificial intelligence is profoundly transforming our relationship with image, voice, and identity. Today, tools easily accessible to the general public can create hyper-realistic representations of existing individuals - videos, voices, or photographs - without their consent. These contents, known as deepfakes, reproduce a person's appearance, voice, or gestures for purposes that are often malicious, commercial, or defamatory. The current Luxembourg legal framework - based on image rights and the protection of personal data - does not provide sufficient safeguards in this context. While it recognizes an individual's right to refuse the unauthorized dissemination of their image, it does not grant an exclusive property right comparable to that of an author over their work. This petition seeks to fill that legal gap by establishing a "citizen copyright": an exclusive, personal, and inalienable right granted to every citizen over their face, voice, and visual identity. This new right, positioned at the intersection of image rights and copyright law, would guarantee each person full control and ownership of their digital representation in the age of artificial intelligence. Concretely, this citizen copyright would allow any individual to: 1) Authorize or prohibit the use of their image, voice, or likeness by generative AI tools; 2) Request the immediate removal of any content generated without consent; 3) Receive compensation in cases of unauthorized commercial exploitation; 4) Require digital platforms to promptly remove infringing content, under penalty of sanctions; 5) Benefit from clear legal recognition of their exclusive right to their own digital image. This citizen copyright would become a new pillar of the right to digital integrity, ensuring that a person's face, voice, and appearance remain their intellectual property. It would offer concrete protection against the creation and dissemination of AI-generated content imitating real individuals without consent. Inspired by the model recently proposed by Denmark, this initiative would place Luxembourg at the forefront of human rights protection in the digital era. Denmark has indeed proposed legislation granting each citizen copyright over their image, voice, and body in order to combat deepfakes. By adapting this approach to the Luxembourgish legal framework, our country could formally recognize that visual and vocal identity form part of each person's inalienable personal heritage, just like their personal data. The objectives of this petition are therefore clear: 1) To create a citizen copyright protecting every individual against the digital usurpation or manipulation of their image; 2) To prohibit deepfakes and unauthorized AI-generated uses; 3) To legally define the responsibility of online platforms; 4) To strengthen citizens' digital sovereignty and dignity. This unprecedented right, grounded in the person rather than artistic creation, would represent a major democratic step forward - establishing each citizen as both the author and guardian of their own digital identity.

Reason for the petition

The rise of deepfakes and generative artificial intelligence raises an urgent social issue: how can we protect the image, voice, and dignity of citizens in an environment where these elements can be copied and manipulated without limits? These technologies can be used to create doctored videos, voice imitations, or fake photographs that give the illusion of reality. The consequences are numerous: damage to reputation, harassment, identity theft, fraud, political manipulation, or the dissemination of non-consensual pornographic content. Faced with these abuses, citizens are left without effective means of recourse. There is currently no clear right granting individuals intellectual ownership of their own face or voice. The existing legal framework protects privacy, but it does not provide for rapid removal mechanisms or sanctions against platforms that distribute such content. The citizen copyright directly addresses this gap. It is both a legal and symbolic tool affirming that every human being is the author and exclusive holder of their own image and digital identity. This concept draws a parallel with traditional copyright: just as an artist owns the rights to their work, each citizen should hold the rights to their own likeness. The public interest of this petition rests on three core objectives: 1) Protecting the dignity and integrity of the human person. The face and voice are intrinsic components of identity. Reproducing them without consent constitutes a violation of one's personality and individual freedom. The citizen copyright would guarantee each person a moral right over their own image, preventing any abusive or degrading use. 2) Preserving social trust and digital security. The proliferation of deepfakes undermines confidence in information, justice, and communication. By recognizing citizens' ownership of their image, Luxembourg would strengthen transparency and accountability in digital practices, contributing to a safer and more trustworthy media environment. 3) Encouraging ethical and responsible technological innovation. This initiative does not seek to hinder research or creativity but to establish a fair balance between freedom of expression, technological progress, and respect for human rights. The citizen copyright would set clear boundaries against misuse while supporting the development of AI technologies that respect the individual. This petition is grounded in the protection of the collective interest. It concerns not only public figures but every citizen, regardless of status or notoriety. In a society where everyone's image is exposed online, it has become essential to guarantee the right to control one's own representation. By recognizing this citizen copyright, Luxembourg would reaffirm its role as a European pioneer in digital ethics and the protection of fundamental rights. Such a measure would ensure coherence between privacy protection (GDPR), image rights, and platform responsibility. The public interest is therefore clear: to guarantee all individuals control, protection, and ownership of their digital identity. A person's face, voice, and appearance are not public goods or exploitable resources; they form the very essence of human personality and must, therefore, receive legal protection equivalent to copyright.

Signatures collection ongoing

The 5500 threshold represents the number of signatures required to give rise to a public debate.

Registered signatures

2 / 5 500

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Key information

Signature collection

Submission date

09/11/2025

Opening of the signature collection

27/11/2025

Additional information